Author: Tracy Rosen

  • The Changing Face of Economics Class (and advertising)

    **cross-posted at AdultEd.TracyRosen.Com**

    The idea of advertisement is in constant evolution. It is becoming more and more personal. Google’s ads are streamlined to reflect our search queries and sites like facebook do the same thing.

    Test it out. Do a search for something specific on Google. Like a particular kind of shoe or boot. Then log into facebook and lo and behold, the ads will suddenly be geared to just those shoes you were looking for!

    Just the other day, I heard about an app called Aurasma that brings static advertisements to life with your SMART phone. Someone with a SMART phone can not only view these ads but can create their own as well. More and more, companies rely on us for their advertising. If I talk about how much I love my new x, y, or z on facebook or twitter, I am helping out the company by effectively advertising to all of my contacts.

    If advertising is so much more than the print, radio, or tv ads of yore, how do we teach about it?

    I’d say it’s essential to read about how it is changing. And to bring that into our classrooms.

    Adweek.com is a good place, with a lot of content about the latest trends in advertising.

    Facebook’s New, Entirely Social Ads Will Recreate Marketing by E.B. Boyd at Fast Company, a company with, “… a focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders…”

    AllTop Advertising – a collection of the top read advertising articles from across the Web.

    Another thought. How could these changes be reflected in the assignments we give our Economics students? Do you have any ideas? Do you know of anyone who is already integrating new advertising techniques into their class assignments?

  • Adventures of a Paradigm Shifter

    Guest Post – an educational consultant and staff leader reflects on using an iPad for the first time. This post is cross-posted at Maria’s iPad Blog.

    Yes...

    The iPad came out of its box looking simple, unassuming and seemingly without controls – using this, I was promised, would become a “paradigm shift” for me: it would simplify my computer tasks when away from the office. I was dubious at best and not a little bewildered — you see, I was one of those (few?) who made it a point not to use a computer when not at work – yes, I’m a 50 something technical neophyte who uses a computer because I have to in my work as an educational consultant and staff leader in the Adult General Education programme at our centre. It was becoming obvious, though, that I needed another tool to help me easily access the ever-growing mass of documents and information overload when away from my desk — a different kind of laptop? I wondered (I envisioned myself easily clicking away on a slimmer, lighter version…). My director, however, convinced me to try a tablet instead…tablet? As in Moses and the tablets? Gaming tablets? (I felt like Moses!) So I did a bit of research and discovered that a tablet “combines the features and portability of a smartphone” (I have a cell phone, but it’s not one of the smart ones) “with the power of a laptop – the best of both worlds in one sleek device” — so there it was in front of me, a sleek device that I wasn’t sure what to do with.

    Moses and tablets
    Image from Contracast, click for source.
    In a previous mini-introduction to the iPad, I had learned that it used touch-screen capability so I anticipated problems for work-related use. Luckily, an important tool that helped me transition to using the iPad tablet was a separate keyboard – in my case, the Zagg 2012 version. Setting up the keyboard to “recognize” my iPad turned out to be satisfyingly easy (I accomplished this myself!), and after that, it looked like I had a mini-laptop in my hands.

    The first thing that really impressed me was how quickly my iPad turned on: a light press of the side button and a “slide to unlock” (though at first, being left-handed I tried to slide left…) revealed a screen full of intriguing “apps” (I had heard about those) such as “Notes,” “Calendar,” “Reminders,” “Camera,” and “Safari” – I started feeling optimistic…these sounded like promising allies in my technical adventure. I had been instructed to go to “Settings” and enter my password in order to access wireless internet at home and I was nervous about that…what if it didn’t work? But it did – the indicators were clear and simple. I was also encouraged to start exploring on my own, so I cautiously began: what better app to start with, I thought, than “Safari” — a light touch of the compass symbol and I was immediately brought to a screen that offered a Google search. Okay, then – what to look up first? I had just been talking to my husband, Gerry, at our kitchen table about how communication technology was changing so quickly (social networking and Twitter), and he expressed his view that even someone like F. Scott Fitzgerald (one of my favorite writers) had been kind of “tweeting” almost a century ago, as evidenced in his notebooks. Notebooks? I had read all of his novels and short stories – how could I have missed his notebooks! So I typed in “Fitzgerald notebooks” and got a list of several options: I touched the entry “The Notebooks of F. Scott Fitzgerald” and was rewarded (at our kitchen table) with the complete text of this work! Also, I was able to manipulate the size of the print by touching the screen with two fingers and spreading or narrowing the distance between. Gerry had made an interesting point: Fitzgerald’s entries in his “Notebooks” were similar in nature to what you could find on Twitter today – reflections, comments, observations – imagine, I added, what he could have done with a tablet…

    postscript – the author tells me this post was written using Evernote on her iPad.

  • to pin or not to pin…

    I wrote about how much I like(d) using Pinterest just last week in Pinterest for Teaching. About how excited I was about its potential for sharing resources and even professional development, of a sorts. It’s so exciting, it’s almost addictive.

    And then 2 things happened, maybe 3.

    1. I had a conversation with some people at work.
    2. I read this article.
    3. I realized how clumsy the service is.

    1. I recently started working as a tech integration consultant at a school board with two adult education centres and one of the things I did in preparing myself to begin last week was to start collecting resources about adult learning. I began a little blog (soon to be moved to the school board’s servers) and I started pinning, inspired by other educators who were pinning collections of resources on their own pinterest accounts.

      I told our technology director about this and his reaction to it all was that was all fine and good BUT. And the but had to do with preservation of information.

      Pinterest is a neat way of collecting resources, there’s no getting around that. It harkens back to my high school bedroom wall, which was covered in pictures torn out of magazines, quotes I loved from the books I read, and posters from the albums I listened to. That bedroom wall was my private sanctuary and pinterest is about sharing those things – at a rapid speed.

      The other night pinterest was down, just as I was writing that post I referred to at the top of this one. A major concern that was outlined in this conversation I had with our technology director had to with saving resources on an outside server. What happens when/if they decide to shut it all down, or something horrible happens and their servers crash in a major way. Or. Or. Or.

      Part of my job is to share and organize resources for the people at our centre. They need to be able to have access to them without the worries that they may one day disappear. I get that. And when I am putting a lot of energy into a search for resources I want to make sure they are somewhere that can be found in the future.

      (one could argue about the transient nature of web-based resources to begin with, that they are all renewable in the sense that they change at a propulsive rate. And that the web search itself is a thinking tool so a collection of resources may not be the holy grail that people are looking for…)

    2. In The Reason I Just Deleted my Pinterest Account, Jeff Dunn talks about copyright issues and how Pinterest is saving its butt by pushing all consequences to the user. Now, I think this actually makes sense. Pinterest is just a vehicle and users should be aware of stealing images from others but many users aren’t. And no one reads the terms and conditions of registering for online services. They just don’t. So I’m wondering how many people know that they could get sued by Pinterest if anyone comes after Pinterest with a copyright infringement lawsuit.

      Even though I think it makes sense, at the same time the very nature of the service Pinterest offers encourages copyright infringement. And that makes this all pretty shifty to me.

      (once again, one could argue about copyright and copywrong, about who information really belongs to once it makes its way out of our heads and into the world but in the meantime, copyright infringement lawsuits are very real and costly things.)

    3. Again, when I was putting together that post I reference at the top of this one about using Pinterest in education I lost a resource and just couldn’t find it again. I had done a search for boards on education, fsl, math, science, literacy, adult ed, learning, etc… and had found one great board of quotes that play with the English language. For some reason I had forgotten to link the reference in my blog post. I had the pinner’s username and I had the name of the board but could not find it by searching on Pinterest. In fact, I had two such cases. One I was able to find with the help of a Google search but the other is still lost in the pinterverse.

      That is what I mean about it being a clumsy service. Even if you know exactly where something is you can’t necessarily find it. I guess the secret to that would be to pin and like everything that you think you may want to see again in the future but you don’t always know, do you?

    So. Back to the question – to pin or not to pin? I’m starting to lean to the not. Though I really do like the essence of this service, there is starting to be too much that gets in the way of my using it comfortably. At the least, I’m going to begin double saving the education resources I pin. That may become cumbersome in the long run though, however for now I do like the idea of sharing the resources I find with other educators and looking through the ones that they have already found.

    What do you think? Do you pin?

  • First day as RÉCIT consultant for general adult education

    Yesterday was (unofficially) my first day as a local RÉCIT consultant for general adult education.

    What does this mean? RÉCIT is a French acronym, standing for “seau de personnes-ressources pour le développement des compétences des élèves par l’intégration des technologies.”

    (and now in English) What does this mean? “a network of resource people for the development of student competencies through the integration of technologies.” (definitions found here)

    (and now, what does that really mean?) My role is as a helping professional, and it is two-fold:

    • to help and support the teachers at two Adult Education centres as they integrate technology into their teaching practices in purposeful ways.
    • to help the centres refine their plans for purposeful integration of technology into their programs.

    Purposeful is key here. There is no sense integrating technology for the sake of flashing shiny new gadgets around a building. Those of you who have read some of what I have been writing for the past 6 years or so know that, though I use a lot of technology in my own teaching and reflective practice,

    One of the reasons I went in before my official first day of work (Monday) was that Avi Spector, the (yes, the. If I understood correctly, the English system has 1 regional RÉCIT consultant, the French system has 17 for the same region…) regional RÉCIT consultant for Adult Education was visiting and I had a wonderful 1/2 hour (ok, maybe it lasted closer to an hour?) scheduled to talk with him. My biggest takeaways from meeting with him were that

    • a) he loves what he does,
    • b) he is extremely helpful
    • and c) he shares my belief that pedagogy comes first. Techno bling is not worth much if doesn’t enhance good, solid pedagogy.

    I had a lot of fun meeting the people I will be working with for the next 4 months. I spent yesterday at one of the centres, I will visit the other centre on Wednesday. So far everyone I have met seems to love what they do, so that is already a bonus! How lucky am I that I get to work with a group of people who love what they do? Talk about inspiring.

  • Looking Back: I still don’t believe in learning styles…

    This article was originally posted on July 20, 2010. I’ve recently been in conversation with a number of people about learning styles so thought it was timely to look back at this one.


    A few years ago I had a series of … conversations … with my then PhD adviser about the notion of learning styles. The conversations included a few of us candidates who were also elementary or high school teachers. He maintained, and would not budge, the stance that there was no evidence to prove the existence of learning styles or the value of learning about individual student learning styles in order to improve their learning in a classroom setting. We maintained that we had seen the value in our classrooms! What was this nonsense about learning style theories being wrong? How could I give up all of the work I had been doing around learning styles in my professional and academic life (a portion of my MA included examining learning style for work in organizational development)?

    So now it’s a few years later and my coursework for this week falls under the theme of, you guessed it, learning styles. And guess what? My thoughts have changed on the subject. I realize that I have stopped testing for learning styles in my classroom. What I used to see as proof that the individual learning styles existed I now see as proof that learning happens when we have a variety of stimuli or input methods. I focus more on making sure there is a diversity of input – that the material I am presenting (if it is me presenting it) is being presented in a variety of manners. Rather than thinking of each students as having a dominant learning style, I think of how multiple forms of input help to solidify learning in everyone.

    And then I did some research and found a number of documents on how learning styles can not be measured, that there is no proof of their existence. Of course, we do always find what we are looking for, don’t we? Regardless, the more I think of this, the more it makes sense.

    Yes, it is possible to supply input (material, lessons, ideas, whatever) in different modalities – visually, kinesthetically, aurally, reflexively, actively, tactiley (according to dictionary.com that is a word, I’m not convinced), [add your -ly here] – and I would argue that this is a good thing BUT that the decision to do so is about good teaching and not about accessing the preferred learning styles of students.

    It’s good teaching when we

    • match the input methods of an activity with the subject matter that is being studied
    • know that a diversity of stimuli helps to anchor what is being learned
    • know that movement increases the flow of blood to the brain
    • use visuals because there is research that demonstrates we need it

    Another thought, not so well thought out so give me some room here but if we think that learning is a social activity, why the emphasis on individual learning styles? Like I said, it’s not so well thought out yet so all I really have is the question as a starting point.

    ————————

    Here are some of those documents I wrote about earlier, in no particular order:

    Do Learning Styles Exist? by Hugh Lafferty & Dr. Keith Burley

    Matching Teaching Style to Learning Style May Not Help Students by David Glenn

    Learning Styles: Concepts and Evidence by Harold Pashler, Mark McDaniel, Doug Rohrer, and Robert Bjork (free pdf)

    Learning Styles Re-evaluated By Rick Nauert

    Doubt about learning styles by Jay Matthews

    Learning Styles: A Teacher Misunderstands A Paper, and A Psychological Scientist Explains by Liz Ditz

    Idea of Learning Styles in Education Further Derided by Psychology Researchers by Mike Smith

    Different Strokes for Different Folks? A Critique of Learning Styles (1999) By Steven A. Stahl (free pdf)